Created for the American Academy of Orthopaedic Surgeons (AAOS) and the Auto Alliance, the national public service (PSA) campaign Decide to Drive is designed to spread awareness of the importance of driver focus behind the wheel. AL&H created all of the ads — TV, radio, print, and outdoor, and led the design for the campaign’s interactive website. In less than a year, the award-winning PSA campaign has already garnered upwards of $10 million in free media exposure.