Chief Creative Officer Chuck Husak joined Bob Witeck, CEO of Witeck Communications and Cary Hatch, CEO of MDB Communications on WTOP for a ‘Mad Men’ discussion on the eve of the show’s final season. Jason Fraley, WTOP Entertainment Editor, hosted the session, probing the panel about the show’s immense popularity and influence. Read some of […]
By Chuck Husak Everyone in business must write persuasively, whether it’s an ad, a report, a brief, an opinion, or even an email. In that spirit, everyone is an advertising copywriter. So here’s a short course on how to write better, intended to serve anyone who wants to make a more compelling impression with their […]
What is Red Flag Fatigue? With so much media attention focused on new digital delivery technology, PSA sponsors and creators would do well to circle back to a fundamental PSA truism that has been glossed over—yet, is more vital than ever. The importance of wrapping a PSA message in an accessible, relevant and compelling concept […]
By James E. Lukaszewski, ABC, APR, Fellow PRSA Introduction Jim Lukaszewski (loo‑ka‑SHEV‑skee), bestselling author, speaker, and crisis guru advises senior operating executives in situations where the organization’s reputation, the leader’s position and public trust are at stake: Security breaches, bad products, environmental damage, angry people, corporate criminal conduct, high profile litigation, major accidents, scandal, and […]
By Chuck Husak 1) “Let me play devil’s advocate” really means…I don’t like your idea or solution, but I don’t want to be the dissenting voice. So, I’ll employ a little gamesmanship here. I can appear wise and thorough by inviting a critique from a hypothetical third-party perspective that “some other person” might conceivably have. […]