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Category : Guest Writer

PR’s Toughest Responsibility in the Twittersphere: Getting to the Truth

PR’s Toughest Responsibility in the Twittersphere: Getting to the Truth

By James E. Lukaszewski, ABC, APR, Fellow PRSA Introduction Jim Lukaszewski (loo‑ka‑SHEV‑skee), bestselling author, speaker, and crisis guru advises senior operating executives in situations where the organization’s reputation, the leader’s position and public trust are at stake: Security breaches, bad products, environmental damage, angry people, corporate criminal conduct, high profile litigation, major accidents, scandal, and […]