We had a great time working on some recent materials to help promote America Saves Week for the Consumer Federation of America. The materials were designed to encourage people to take the first step and start saving today, at any stage in life. America Saves shares these materials with many different organizations to help get […]
By Reese Cassard No matter where you work, offices are filled with a variety of people. Here at August Lang & Husak, we like to think we’re filled with good people. We understand our field of work hasn’t been known as a bastion of sincerity, but we do believe advertising can be a force for […]
What is Red Flag Fatigue? With so much media attention focused on new digital delivery technology, PSA sponsors and creators would do well to circle back to a fundamental PSA truism that has been glossed over—yet, is more vital than ever. The importance of wrapping a PSA message in an accessible, relevant and compelling concept […]
By Bryant Prince Recently, Apple put on their latest keynote at The Apple Worldwide Developers Conference as they introduced new iOS and OS software that they are releasing in the near future. Aside from the wonderful features of the new software, I found myself amazed at the effectiveness of their overall presentation. It really got […]