In public service advertising, there is a sweet spot you hope to hit every time out. Let’s call it, um, the Bulls-Eye. This is the highest note a PSA can achieve. To hit the Bulls-Eye, a few goals need to all happen together. 1) Your PSA message needs to be important 2) The PSA needs […]
Chief Creative Officer Chuck Husak joined Bob Witeck, CEO of Witeck Communications and Cary Hatch, CEO of MDB Communications on WTOP for a ‘Mad Men’ discussion on the eve of the show’s final season. Jason Fraley, WTOP Entertainment Editor, hosted the session, probing the panel about the show’s immense popularity and influence. Read some of […]
by Chuck Husak Of all the shallow and annoying visual layout ideas I’ve seen through the years, and keep seeing today, the HANDSHAKE AD stands out. What’s going on here? Let me take a crack at it. An advertiser seeking clients wants to send the signal that they stand for trust, personal attention, solid values, […]
Check out our new TV spot for the 2015 Washington Auto Show. Inspired by a photography technique pioneered and perfected by Micheal Paul Smith, the video features luxury and exotic cars captured in iconic DC locations.
We had a great time working on some recent materials to help promote America Saves Week for the Consumer Federation of America. The materials were designed to encourage people to take the first step and start saving today, at any stage in life. America Saves shares these materials with many different organizations to help get […]
By Reese Cassard No matter where you work, offices are filled with a variety of people. Here at August Lang & Husak, we like to think we’re filled with good people. We understand our field of work hasn’t been known as a bastion of sincerity, but we do believe advertising can be a force for […]
By Snigdha Rao Here at August, Lang & Husak we believe in “Good People, Great Work.” We strive to create this great work every day in order to improve the human condition. Recently, we were discussing the work nonprofits do—with a particular emphasis on music-centered nonprofits. We all love music, right? A few of us […]
By Chuck Husak Everyone in business must write persuasively, whether it’s an ad, a report, a brief, an opinion, or even an email. In that spirit, everyone is an advertising copywriter. So here’s a short course on how to write better, intended to serve anyone who wants to make a more compelling impression with their […]
What is Red Flag Fatigue? With so much media attention focused on new digital delivery technology, PSA sponsors and creators would do well to circle back to a fundamental PSA truism that has been glossed over—yet, is more vital than ever. The importance of wrapping a PSA message in an accessible, relevant and compelling concept […]
By Bryant Prince Recently, Apple put on their latest keynote at The Apple Worldwide Developers Conference as they introduced new iOS and OS software that they are releasing in the near future. Aside from the wonderful features of the new software, I found myself amazed at the effectiveness of their overall presentation. It really got […]